Lagotronics Projects and Mack Rides have created The Gameplay Theater, an innovative dark ride format featuring continually rotating vehicles. Each carries eight passengers back-to-back with interactive devices, moving between the 180 degree scenes to unveil new worlds with every turn.
Lagotronics Projects develops “attractions where players become part of the story, where every shot counts, and where gameplay enhances immersion”, and this ride reflects extensive development into game-based experiences.
This technology enables high visitor throughput in a small footprint while maintaining a seamless integration of media-based storytelling, interactive gameplay, and themed physical sets. The revolving ride vehicle keeps the action at the forefront, engaging visitors in an effectively planned series of scenes that feel more like a stage play than a dark ride.
One of the defining strengths of the Gameplay Theater is its modular design, allowing it to be adapted for different venues and guest capacities:
In collaboration with Mack Media / Tacumeon Rides
Paultons Park officially unveiled Ghostly Manor on 17 May 2025, marking a bold new step in interactive theme park attractions. Already receiving acclaim as one of the UK’s most ambitious dark ride experiences, Ghostly Manor brings cutting-edge storytelling and gameplay together in an impressively compact format.
Europa-Park, Germany’s largest theme park, is celebrating its 50th anniversary in 2025 with an exciting new attraction: Grand Prix Edventure. This interactive dark ride, inspired by Europa-Park’s beloved mascots Ed & Edda, promises a unique and immersive experience for visitors.
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